How we are being persuaded by digital media, is this also a question present in current day science?
Could be an interesting study given the applicability of the main tenets of interaction design software.
- Pride. Social proof to position results in line with peer reviewer.
- Sloth. Build a funding path of least resistance that leads scientists only do what they should do.
- Gluttony. Escalate students’ commitment and use loss aversion to keep them there.
- Anger. Understand the power of metaphysical arguments and peer review anonymity.
- Envy. Create a culture of status around papers and feed aspirational desires.
- Lust. Turn desire into commitment by using emotion to defeat rational behavior.
- Greed. Keep scientists engaged by reinforcing the desired behavior.
Already in 2014 Nature News found
Giant academic social networks have taken off to a degree that no one expected even a few years ago. A Nature survey explores why.
Twitter+Facebook+LinkedIn as non scientific, but also ResearchGate + Academia.edu work as digitally interaction steering. Interestingly, the humanities, arts and social sciences don’t need ResearchGate, understanding much better the “token economies” mechanism.