08.12.2014

We lost control


Excerpt from an interesting interview with Julian Richards on pdnonline.com

Digital changed the landscape. Before the pixel, craft was still an elemental component of the narrative. A process that involved trusting strips of cellulose in a mysterious dark box was replaced by instant, impeccable rendering, in situ on vast monitors. The photographer’s role as sorcerer and custodian of the vision was diminished: The question “have we got it?” became redundant. Now it was the photographer asking the art director asking the client. Which is a big deal.

I couldn’t say it in better words. More on aphotoeditor.com