Tag Archives: Harnack Principle

Mere exposure effect, peppermints and your next experiment

Only recently I learned about the “mere exposure” effect (author’s website) / paper)

Participants named landmarks shown on photographs. In two experimental conditions, the photographs also unobtrusively showed posters depicting the logo of either a lemon candy or a peppermint candy; in a control condition, no posters were shown. Later participants could choose between the two products as a reward. Participants who had been exposed to the lemon logo and control participants chose the lemon candy more frequently, whereas for participants who had been exposed to the peppermint logo, this preference reversed: they chose the peppermint candy more frequently.

I think that’s a great study. I am wondering, however, about the impact on current science. Continue reading Mere exposure effect, peppermints and your next experiment