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Mental accounting and (science) consumer choice

23.06.2009 admin

It would be interesting to follow up this historical (1571x cited) paper on mechanisms of consumer choice. Are there similar mechanisms in science consumation e.g. the price we are willing to pay after having read an abstract?

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Mental accounting and (science) consumer choice
https://www.wjst.de/blog/sciencesurf/2009/06/mental-accounting-and-science-consumer-choice/
(c) Science Surf, Matthias Wjst
published 23.06.2009, accessed 01.02.2023