SPIEGEL: Is money enough?
Wilmshurst: I think for many of them enough money is all they need, really. I mean, most people have a price. But of course you have to be very friendly with them, you have to go and talk to them, have lunch with them, discuss the research. They have to forget that it is your aim to make the maximum amount of money.
SPIEGEL: And what if the professor produces results in a trial that we don’t like?
Wilmshurst: You have made the principal investigator sign a confidentiality agreement beforehand, so that you have control over the data. And you may put into the contract arrangements for a bonus in case of a positive result. (grins) This may help the researcher interpret the data in a more favorable way for you.
SPIEGEL: But there’s one obstinate researcher who keeps insisting on publishing negative results. And he doesn’t accept the bribe that we offer him. What now?
Wilmshurst: Well, you can try and discredit him, you can try to ruin his reputation and cast doubts on his results. That’s what was done with me. And then in the end you can sue him. The threat is often enough to keep him quiet.
please read the FULL interview at the link above
