An editorial linked to a new BMJ study on baby food writes

Cheung and colleagues reports a survey conducted in 15 countries exploring the health and nutrition claims made in the marketing of infant formula products. The authors performed a systematic search of websites, examined packaging of formula products, and documented claims made about the formula product and citations of scientific evidence supporting those claims…
Health professionals and families lack the time to properly scrutinise claims. Industry is unlikely to change its practice given shareholder interests. Self-regulation has not worked, and responsible, ethical marketing by the formula industry seems unlikely.

As mentioned here numerous times – irresponsible marketing,  distorted studies, corrupt pediatric scientific societies – it is a never ending story.